Surely in the most difficult moments of your venture , when you cannot close that long-awaited contract, or when sales are down, you have asked yourself: why do others have more opportunities to do business than I do? What am I doing wrong?
The answers we can give ourselves are many.
– “I don’t know how to sell.”
– “I don’t have enough money to do more advertising.”
– “I’m not lucky.”
– “I lack better contacts …”
And indeed, as the experts explain, relationships are the basis of any successful project. The key is how we use them to our advantage.
Because it is not simply a matter of having an ever-growing contact agenda, or spending more time participating in networking events . The secret is to use our business, your brand reputation, and your value proposition to expand our network. And thus generate those opportunities that we are looking for so much. Let’s see how to achieve it.
As the founder of the business, you will always be its most visible face. That is why it is so important that, through your personal brand, you build authority and confidence in your field of activity . In every interaction with clients, suppliers and business partners, show yourself as a positive, proactive, hard-working, committed, expert and willing to collaborate person. When you are a celebrity in your sector, you will see how more people will contact you in a natural way.
Many entrepreneurs focus on reading, taking training courses and workshops, and being inspired by the success stories of great entrepreneurs . But at some point, you need to put all of that new knowledge and skills into practice. And what better way than to do it in the company of someone who has more experience, or a team as committed as we are to the success of the company. Look for a mentor, who will accompany you along the way and give you his objective vision of things. If you can’t find one, go to a good business accelerator, who usually have mentoring programs. Also, find a trusted director or partner in your company, with whom you can discuss your concerns and share valuable insights when making decisions.
One of the most common mistakes among SME entrepreneurs and businessmen is looking for opportunities in those markets that are growing at an accelerated rate , but where there are also more and more competitors. And think only of the money they are going to earn. Instead, dedicate yourself to analyzing what market problems remain unaddressed, and how you can solve them with an effective and innovative solution. Of course, this is a strategy that will take much longer, but only then will you be able to generate profitable projects with the potential to grow in the long term. As corporate development experts explain, to survive the ups and downs of the market , your purpose must outweigh your desire for profit.
With a business, you can help three, five or 100 people in a month. But if you change thousands, or millions, to life with the same effort, then you will attract the best business opportunities and finally achieve the accelerated growth of your company. This is especially true in the service area, where many professionals with successful careers in the corporate world jump into entrepreneurship and end up selling their hour of work. If that is your case, you need to develop a business model that allows you to generate passive income, or products and services that can be used at the same time by a larger market niche.
When we start a business alone, and we get used to handling many tasks at the same time, it is difficult for us to delegate, or to trust the point of view of others . But if we are determined to grow our company, and to create a true culture of innovation, we need to rely on the effort and talent of the team. With the help of the Human Resources area, develop communication and collaboration mechanisms to listen to the ideas of your employees. Support them so that the best proposals can be analyzed, converted into prototypes, and launched on the market. Eliminate words like “failure” or “mistake” from your vocabulary, and replace them with “learning” and “experience.”